National, November 30th, 2024 – uppercase, India’s leading sustainable travel gear brand, has been honoured by the prestigious Spotify Hits under the “Made Us Look – Best Creative Video” category for its innovative “Tested by Nature” campaign. Among nine outstanding campaigns recognized for their creativity, uppercase stood out for how well it connected with modern, purpose-conscious travellers.
“At uppercase, we design products that elevate travel and protect the planet. ‘Tested by Nature’ showcases how our luggage is built to withstand nature’s toughest challenges, proving its strength, durability, and resilience against the elements,” said Sudip Ghose, Founder and CEO of uppercase. “We aim to inspire environmentally conscious travelers, offering luggage that blends sustainability with quality and style.” He added, “Spotify’s audience insights helped us reach purposeful travelers at the right moment, delivering our message when mobility was top of mind.”
The Spotify Hits Awards celebrated outstanding campaigns that leveraged the platform’s global reach and innovative tools to create meaningful connections with audiences. Competing alongside renowned brands, uppercase’s win stands out as a testament to the power of purpose-driven campaigns that align with modern consumer values.