New Delhi, 30th September 2024: This festive season, OPPO India unveils the OPPO Reno12 Pro 5G Manish Malhotra Limited Edition, the perfect smartphone to celebrate India’s vibrant culture and traditions. Inspired by Manish Malhotra’s iconic World Collection, this special edition reflects the opulence of Indian design heritage through intricate gold filigree and floral embroidery over an elegant black backdrop.
The fusion of OPPO’s innovative material design with Malhotra’s signature motifs brings together luxury and craftsmanship in a stunning celebration of India’s festive spirit.
The smartphone’s body graphics draws from India’s rich artistic traditions, notably the floral motifs of Mughal art and the intricate embroidery techniques from regions like Rajasthan and Uttar Pradesh. Patterns inspired by Zardozi and Parsi Gara embroidery in the black and gold colour palette embody elegance, sophistication, and prosperity – key elements in Indian celebrations. While black represents timeless beauty and versatility, gold symbolises luxury and grandeur, evoking the opulence and festivity associated with Indian celebrations.
This combination not only enhances the OPPO Reno12 Pro 5G’s visual appeal but also mirrors the regality of traditional Indian attire to make it the perfect companion for the festive season.
Savio D’Souza, Head of Product Communications at OPPO India, shared, “We are excited to introduce the OPPO Reno12 Pro 5G Manish Malhotra Limited Edition that blends functionality with aesthetics. This collaboration merges Manish Malhotra’s craftsmanship with OPPO’s advanced technology to deliver a product that is stylish, unforgettable and deeply resonates with our target audience.”
To create the Manish Malhotra Limited Edition Reno12 Pro 5G, OPPO combined its cutting-edge technology in material science with intricate artistry. OPPO used advanced double etching and annealing—a high-precision heat treatment process—to achieve a rich contrast between the gold filigree and the black background. This process allows for vibrant colours, finer detailing, and a smooth, flawless surface that showcases the floral motifs. The intricate patterned annealing process—a complex and high-cost technique—ensures the lines of the design remain continuous and uninterrupted. This is achieved through multiple rounds of optimisation, including adjustments to screen material, ink viscosity, and screen-printing parameters.
Manish Malhotra, sharing his excitement about the association, said, “I have always endeavoured to fuse tradition and opulence, and this collaboration with OPPO India captures that vision perfectly. The OPPO Reno12 Pro Limited Edition melds my passion for intricate detailing with the fine craftsmanship that OPPO brings to the table. With its luxurious design, this phone is the perfect companion for the festive season, combining beauty, elegance, and celebration. Together, we have created something that looks beautiful and feels luxurious to hold and flaunt.”
The Manish Malhotra edition goes beyond the standard design; it utilises an eight-layer process—compared to the usual six-layer construction of a Reno back—which includes two layers of plating (one for the gold and the other for the black) along with UV texturing, CounterPoint Screen Printing, and Stereo Etched Glass. This meticulous attention to detail elevates the design and makes the OPPO Reno12 Pro 5G a true masterpiece that embodies luxury and craftsmanship to celebrate the festive season in style.