Mumbai, October 15th, 2024: VIP Clothing Ltd. has joined hands with one of the best performing teams of Indian Super League, Kerala Blasters FC, as their Associate Sponsor. The brand has recently ventured into active-wear clothing with the launch of ‘Rivolta’. Furthering their commitment to business expansion and empowering the youth of our nation, this collaboration comes at an opportune time.
For decades, cricket has been the one thing that brought the nation together. Over the few years, we have witnessed many campaigns aiming to evoke a similar reaction for football. The results evidently showcase a growing popularity for players and audiences alike. In 2013, ISL built a viewer base of 11 thousand people across the nation. Today, it constitutes 60% of all football watched in India, with a viewership of over 8.1 crore, which was 16% more than the previous season.
The ISL, the apex league system, has been operating for 13 years with a consistent upsurge in its viewership. An impressive spike was first observed during the pandemic. Easy access to OTT platforms and negligible data prices further empowered this movement. This strategic partnership between VIP Clothing Ltd. and Kerala Blasters FC captures the energy of the viewers and also enhances the brand’s visibility to a larger, younger audience group. By entrusting the team, the brand also emanates a promise for a brighter future for football, its players and fans.
A sport enthusiast himself, the Director of the brand, Mr Kapil Pathare, is often seen sharing his views and excitement of various matches on his social media. When talking about this particular collaboration, he said, “The ISL has created a buzz among the people of India, with excited eyes glued to the screen for every match. Having seen the performance previously, I am aware that Kerala Blasters FC is a formidable team on the field. It is a matter of pride for us to be an associate to this team of young talent. I am surely excited to see how the season pans out. I hope our audiences are too!”
The fan-base of Indian football teams is growing rapidly with active participation by millennials and Gen-Zs. Like VIP Clothing Ltd., many other brands have stepped up to support emerging sports teams and tournaments. This significantly impacts the industry and its players positively.