Curating a wide range of Indian snacks catering to the Indian tastebud, Priniti Foods is a leading snacks and Namkeen company in India. With an emphasis on impeccable quality and refined taste, coupled with efficient, swift service and credibility, Priniti Foods seeks to position itself as one of the foremost snack manufacturers in the country.
Two state-of-the-art production facilities located at Sonipat and Kanpur, alongside an experienced team, enables Priniti foods to ensure quality in each and every product they manufacture. In the 15 years since the company’s inception, they have expanded their operations to the international market, with their products available in countries such as Sri Lanka, Malaysia and Nepal among others. With a turnover of Rs. 760 cr in 2023, Priniti foods has become one of the leading snack manufacturers in the country. Priniti foods has also entered into a partnership with Indian Railways and police canteens, providing snacks across the country.
15 years later, Priniti Foods is projecting a 35-40% growth for this fiscal year. Over the past few years, they have been able to secure a steady growth rate of 20-25% YoY, which has allowed for the company to expand operations gradually across the country and abroad.
Currently they are exporting their products to 5 countries across the world, namely – Sri Lanka, Thailand, UAE, UK and Mauritius. Priniti Foods is planning to expand operations to multiple countries over the next 1-2 years. Currently, there are around 10 countries that are being targeted. They are in conversation with distributors and importers in China, Singapore and Canada. They also intend to expand into the gulf region and are hoping to secure a foothold in the markets in countries such as UAE, Saudi Arabia, Qatar and Kuwait. Processes are in place and Priniti Foods hopes to start selling products in these countries by next year.
Priniti Foods does plan to expand its production capabilities and has plans to open a new factory at Nawabganj, Lucknow. The production facility will be the largest amongst their factories and once it is fully operational, it should be able to produce a volume of products worth Rs. 50 crore a month. However, reaching that operational number would require some time as the facility will continue to be improved with new machinery and technology. The increase in production will enable Priniti Foods to further penetrate the international and domestic markets.
Priniti Foods already has a tie-up with police canteens in several parts of the country. Beyond this, Priniti is targeting the army canteens as its next objective. They intend to cement themselves as the key snacking partner for several government undertakings.
Undoubtedly, the Indian snack market is saturated and has multiple competitors producing similar products. However, Priniti Foods believes that they can stand apart from the competition through their dedication to quality and consistency. Each and every product maintains a consistency in taste and they are unwavering in their commitment to ensuring each product meets the highest standards. Beyond that, they believe that their products are distinguishable by taste and value for money vis-a-vis similar competing snacks, and as such, over time their products would be preferred.
Speaking about the expansion plans, Mr. Rajesh Garg, Managing Director, Priniti Foods stated –“Like any other company, we want to expand their operations, drive up production and increase sales. We have recently launched a cookie and sweet range and plan to expand these two portfolios by introducing a wider variety of the same. We also intend to venture into some premium product categories as well as introduce some new snacks. Of course, securing the army canteen contract would also be a remarkable achievement. With conversations ongoing to increase our international presence, we aim to convert those and have our products line up the shelves of countries such as Singapore, China, Canada, UAE etc. We are also stepping up our production facilities and commencing production at due new facility at Lucknow is also an important target for them.”
Funding and capital is an obstacle for every company, especially when one is starting out. Priniti had faced the same as well. Beyond that, land acquisition is a hassle with the bureaucratic red tape being difficult to navigate. Building and growing any company has its set of challenges and overcoming them brings a profound sense of satisfaction and success. As Priniti seeks to further grow the company, challenges in vertical penetration would be present. And also to establish themselves as a premier snacking company would involve considerable competition. But these impediments can be overcome with tenacity and hard work.