India, 2025: With a keen focus towards expanding its footprint in the herbicide segment, Crystal Crop Protection Limited (CCPL), India’s leading agro-chemicals solutions company today announced the launch of a major research-driven herbicide.
This comes at a time when India’s crop-protection market is projected to grow from ~ USD 2.59 Bn in 2025 to ~ USD 3.21 Bn by the year 2030 with a CAGR of 4.35 percent.
To further its growth and reinforce its position as a market leader in the segment, CCPL has today launched RICEACT, a next-generation solution tailored specifically for rice cultivation. Once introduced, RICEACT is expected to cover ~ 3 lakh acres of paddy and directly connect with over 2.5 to 3 lakh progressive paddy farmers across key markets.
With the launch of RICEACT, Crystal Crop Protection is expecting to increase its herbicide portfolio by ~ 8 percent.
As a part of its launch, Crystal will be introducing RICEACT across key markets in Andhra Pradesh, Tamil Nadu, Telangana, West Bengal and Karnataka.
RICEACT is a powerful early post-emergence herbicide that brings together two highly effective active ingredients — “Triafamone” (20%) and “Ethoxysulfuron” (10%)—offering a robust dual mode of action, providing effective control on various weeds. It works efficiently across transplanted and wet direct-seeded paddy crops, managing a broad spectrum of grasses, sedges, and broadleaf weeds that are known to significantly affect paddy yield and profitability.
With a unique combination of two active ingredients, RICEACT ensures early weed control and provides season-long residual control. While Triafamone acts through the roots and leaves of the weed and inhibits critical enzyme activity, Ethoxysulfuron is absorbed through foliage and disrupts weed development through systemic action. Together, they effectively block the Acetolactate Synthase (ALS) enzyme, resulting in complete weed mortality with superior crop safety.
Ankur Aggarwal, Managing Director, Crystal Crop Protection, said, “Crystal is deeply committed to transforming the rice farming landscape in India. With RICEACT, we bring an advanced solution that combines innovation with performance – ensuring our farmers can protect their crops better, reduce losses and maximize returns.”
This innovative product is designed to be applied as an early post-emergence spray, ideally when weeds are in the “1–3 leaf stage” and with an application window of “8-12 DAT/DAS”. With a recommended dose of 90 g per acre, RICEACT provides a unified solution for effective weed management in rice cultivation, reducing labour dependency and increasing operational efficiency.
RICEACT will be made available across India through Crystal’s extensive dealer network, focusing on key rice-growing states. It will be offered in convenient 45g, 60g, and 90g pack sizes, and will be actively promoted through field demonstrations, farmer engagement drives, and comprehensive training programs to ensure effective adoption and usage.
Sohit Satyawali, Vice-President – Sales & Marketing, Crystal Crop Protection, said, “Weed management continues to be one of the most critical challenges in paddy cultivation. RICEACT is a strategic product that ensures longer duration control and broad-spectrum control with a long-lasting impact, while safeguarding the crop and simplifying farmer operations. This product underlines our focus on smart farming and farmer-centric innovations.
Today, as India’s farmers move towards increased usage of crop-protection products, it will pave the way to unlock the vast potential that can benefit the country’s economy.