Infidigit, a leading AI-enabled digital growth partner, has been recognised by multiple awards for its campaign for Mochi Shoes. It clearly demonstrated how content built for user intent and AI discovery can drive measurable organic growth.
The Shift to AI Discovery
As search behaviour evolves into AI-powered discovery environments, brands are evaluated earlier in the journey, often before a click happens. For Mochi Shoes, the opportunity was to strengthen presence across these discovery moments while scaling organic visibility without paid media dependence.
A Content-First Strategy
Infidigit built a structured content ecosystem aligned with user journeys and machine understanding, starting with a deep evaluation of over 500 pages across content depth, intent alignment, and discoverability. This was expanded through AI-driven keyword mapping and interconnected content across blogs, category pages, and landing experiences, ensuring Mochi Shoes surfaced consistently across search engines, AI Overviews, and LLM-powered interfaces.
Measurable Impact and Industry Recognition
Between April 2024 and March 2025, Mochi Shoes recorded a 23.5% increase in organic clicks and 78.5% growth in impressions across high-intent fashion and footwear queries, entirely without paid media. The campaign earned Excellence in Innovation in AI-Powered Content at the FE BrandWagon Ace Awards 2025 and a Silver award for Best Blogs and Website Content at the BW Next-Gen DigiContent Awards 2026.
Kaushal Thakkar, Founder and CEO, Infidigit, said: "Content plays a critical role in shaping brand visibility in the evolving search ecosystem. When built with structured intent and strong search fundamentals, it improves discoverability in traditional search and strengthens presence across AI-driven discovery platforms."
Rohit Shiva, Head, D2C E-commerce, Mochi Shoes, added: "Mochi Shoes has secured multiple industry awards following a strategic framework that resulted in substantial growth across search and AI visibility. We value the commendable efforts of the Infidigit team, whose expertise in high-performance content continues to drive exceptional results."
The outcome reinforces Infidigit's belief that well-structured, user-first content is key to building visibility in an increasingly AI-influenced search ecosystem.
