Mumbai, 5th May 2025: Rajeev Raja, Founder and Soundsmith – BrandMusiq, will take the stage at the prestigious Cairns Crocodiles Awards 2025, held from May 13–15 in Cairns, Australia. Raja will join a distinguished lineup of marketing, media, and creative visionaries from across the Asia-Pacific region in what promises to be a bold celebration of brand-building brilliance.
As part of the Cairns Masterclasses segment, Rajeev Raja will deliver a compelling session titled “The Future is Sound: How Music Drives Brand Influence” on Thursday, May 15, 2025, at 10:05 AM at the Cairns Convention Centre.
In a world where brands are battling for consumer attention—literally and figuratively—Raja’s session will explore how music and sound can elevate brand influence, deepen emotional connections, and future-proof brand communication. Drawing from over a decade of pioneering work at BrandMusiq—and his dual legacy as both a musician and a marketer—Raja will share insights into how brands can sound as distinctive as they look.
In addition to speaking, Rajeev has also been invited to serve on the Craft and Execution Excellence jury, where he’ll judge the Audio Craft, Design, and Music categories—recognizing work that pushes creative boundaries and elevates storytelling through sound.
This year’s Cairns Crocodiles Awards—the Asia-Pacific region’s newest and most dynamic celebration of creative excellence—will also debut three new award categories: Effectiveness, Inclusivity, and Strategy. Curated by the Awards’ Advisory Board, these categories will be judged by senior marketing leaders from across the region.
Alongside other global leaders shaping the future of marketing and media Rajeev Raja joins a stellar group of Indian-origin thought leaders featured at the event, including:
● Subhash Kamath – Brand Consultant and Former Chairman, ASCI
● Arushi Srivastava – Director, Client Success JAPAC, Flashtalking by
Mediaocean
● Srishti Narayan – Chief Marketing Officer, Tourism Fiji
● Santosh Murthy – Managing Director, Identity Communications
● Saurabh Singhal – Fractional CMO, KRSV Consulting
Set against the stunning backdrop of the Great Barrier Reef and the Daintree Rainforest, Cairns Crocodiles has quickly become the creative industry’s most inspiring new gathering—uniting Cannes flair with APAC storytelling.