India, 26th March 2025: Building on the success of its recent heartfelt Holi campaign, Ashirvad by Aliaxis, India’s leading provider of plumbing and agricultural piping solutions, hosted a grand gathering for its 1,200+ dealer community at Princess Golf, Palace Grounds, Bangalore. As part of the Holi Campaign, Ashirvad engaged with over 5,500 channel partners and 8,700 influencers, including local plumbers and agricultural mechanics. This initiative reinforces Ashirvad’s commitment to fostering meaningful connections within the dealer community while giving back to this community and the society.
In addition to recent initiatives like the Experts Club Insurance Program and Vidyadhanam Scholarship Program, Ashirvad celebrated Holi by extending festive gifts to over 21,500 dealers and staff. This gesture further reinforces the brand’s commitment to delivering a comprehensive and rewarding experience for all its stakeholders.
Speaking about these initiatives, Partha Basu, Managing Director at Ashirvad by Aliaxis, said, At Ashirvad, we believe that our responsibility to the community extends beyond manufacturing quality products. Today’s gathering represents our commitment to giving back to the communities that help us bring our solutions to Indian homes. Our dealers and plumbers are the backbone of our business, and it’s through their expertise that we can drive meaningful change in water conservation and accessibility. These community initiatives reflect our core philosophy of paying kindness forward – when we support our partners, they in turn create positive impact in thousands of homes across India.”
The event further highlights Ashirvad’s core values of stakeholder well-being, environmental responsibility, and commitment to excellence. By connecting the brand’s extensive dealer network with their leadership and simultaneously advocating for water conservation practices, Ashirvad continues to demonstrate how business success and social responsibility can work hand-in-hand to create meaningful impact. The company remains focused on delivering safe, sustainable solutions while nurturing partnerships that advance their mission of enhancing lives through responsible water management.