New Delhi, November 28, 2024: Balancehero India, the driving force behind one of India’s leading digital lending and payment apps, True Balance, recently appointed Ashish Aggarwal as Chief Marketing Officer. An alumnus of BITS Pilani, Ashish joins the team with extensive leadership experience from roles at BharatPe, Navi, Snapdeal, and Statiq. He brings his expertise in scaling digital products, driving marketing innovation, and strategic growth to Balancehero India.
As a graduate of BITS Pilani with an MBA, Ashish has consistently demonstrated the ability to lead product-driven growth, implement digital marketing strategies, and scale user acquisition efforts. At BharatPe, he played a key role in the success of PostPe. His tenures at Snapdeal and MakeMyTrip further solidified his reputation as a growth leader, known for executing high-impact marketing initiatives.
Souparno Bagchi, Chief Operating Officer of Balancehero India, stated, “Ashish’s deep understanding of the digital ecosystem, combined with his ability to scale growth, makes him a remarkable addition to Balancehero’s leadership. We look forward to his contributions as we continue to drive innovation and serve the credit needs of Bharat”
Ashish Aggarwal, Chief Marketing Officer, commented, “Joining Balancehero India offers a unique opportunity to drive strategic growth in a rapidly evolving fintech landscape. My objective will be to implement data-driven marketing initiatives that strengthen the company while advancing the mission of financial inclusion.”
Balancehero India Private Limited (True Balance) is a leading financial services platform that offers solutions for all its customers’ financial needs, including loans, utility bill payments, and prepaid recharges. With an NBFC and PPI license, Balancehero India is a pioneering company that leads the way in innovation in its sector. It has been recognized as a “Soonicorn” which serves more than 95% of the country’s pin codes. Balancehero has raised over US$84 million in equity funding from marquee global investors such as Softbank, Naver, and Line, among others. The company’s goal is to become the go-to financial services platform for the next billion people in India, advancing financial inclusion amongst the underserved and underbanked and playing a crucial role in India’s vision of Viksit Bharat.