NewsTeam8/16/2024
Thursday, 16th August, 2024: On this year's Indian Independence Day, AutumnGrey, a Grey company, and Axis Bank launched a distinctive campaign that spotlights Sanskrit, one of the world's oldest languages, as a creative solution to a modern-day challenge.
Although Sanskrit is one of India's 22 official languages, its use has dwindled over the centuries. The campaign seeks to revive interest in this ancient language while addressing a prevalent issue many Indians face today: online security.
Anusha Shetty, chairperson, group CEO Grey India, shared, "This campaign is a perfect example of addressing a serious issue with a touch of cultural pride. We're confident it will encourage people to take their (online) security seriously while sparking renewed interest in Sanskrit."
Campaign Credits: Agency: Grey India / AutumnGrey Chairperson, group CEO: Anusha Shetty Managing Director & Chief Creative Officer: Sandipan Bhattacharyya
Agency Team: Nishanth Anantharam – Executive Creative Director – Copy Akshay Crasta – Sr. Copywriter Atul Pathak – Creative Director – Copy & Content Hilma Aysha – Copy Supervisor Jane Sequeira – Assistant Creative Director – Copy Zainab Haji – Assistant Creative Director - Copy
Nishant Sethi – Executive Creative Director – Design Ganesh Jadhav – Lead Animation & Design Nandan Lad – Group Head – Design Sagar Pawar – Sr. Design Director Soumyadeep Ghosh – Sr. Group Head – Video Production Vikrant Singh – Account Director – Client Servicing Trisha Singhee – Account Manager – Client Servicing Kanishka Mokashi – Account Manager – Client Servicing Raviraj Shetty – Sr. Vice President – Finance Chandrakant Achar – Sr. Manager – Finance Santhosh Murugan – Director - Technology Rohan Khude Patil – Sr. Lead Engineer – Technology Takshil Khanvilkar – Sanskrit Expert – Professor