Mumbai…October 03, 2024…Beauty Garage Professional, a leading Made-in-India brand revolutionizing the hair care industry, made a significant impact at the Professional Beauty India (PBI) exhibition held in Mumbai on September 30th and October 1st. This two-day event brought together industry leaders and experts to showcase the latest innovations in the beauty and salon sector.
Established in 2017 by Mahesh and Jigar Ravaria, Beauty Garage Professional has quickly become a success story, navigating challenges with a steadfast commitment to innovation. Renowned for its high-quality, premium, and safe hair care products, the brand leverages cutting-edge technologies to meet the evolving needs of both professionals and clients. With a strong focus on repairing and revitalizing damaged hair, Beauty Garage Professional has solidified its presence in the premium salon market.
A highlight of the event was Mahesh Ravaria, Co-founder and CEO, who participated in the Salon Management Conference (SMC) on Day 1, presenting on the topic of “Sourcing and Saving: Salon-Vendor Relationships.” In his discussion, Ravaria stressed that building long-term relationships with salon partners hinges on delivering high-quality products, innovative solutions, and maintaining a mutual alignment between brand and salon values. He emphasized the importance of quality and innovation, stating that the right product with the right ingredients, combined with excellent packaging, builds trust and loyalty between salons and their brand partners.
Reflecting on the challenges salons face, Ravaria noted: “Salons often encounter disparities in pricing, with some charging significantly different rates for the same product or service. This inconsistency creates confusion for consumers and reduces the potential earnings for salons. It’s essential for both salons and brands to collaborate closely and maintain uniformity in pricing strategies, which will lead to better margins and service quality.”
During the exhibition, Beauty Garage Professional shared details about its complete acquisition of Gofab Genesis LLP. This 100% buyout encompasses Gofab’s brand, products, and manufacturing facilities, representing a significant advancement in Beauty Garage Professional’s growth strategy. With this acquisition, the company will integrate Gofab Genesis’ revolutionary patented technologies—Color Fuel and Micro Fuel—into its product portfolio, expanding its offerings in the premium hair care segment. Mr. Akash Bhutak and Ms. Manisha Bhutak, founders of Gofab, were also present at the event to celebrate this important milestone.
Beauty Garage Professional is committed to its mission of repairing, restoring, and revitalizing hair, ensuring that every product developed delivers impactful results. The brand is dedicated to continuously introducing innovative solutions that cater to a diverse clientele, further enhancing its reputation as a leader in the industry.