India, 14 August 2024: Versuni India, a leader in the domestic appliances industry and home to legacy brands Philips Domestic Appliances and Preethi, has launched its latest innovation: the Philips Dual Basket Air Fryer – 3000 Series. As the first to introduce air fryers to the Indian market in 2010, Philips has consistently led with cutting-edge innovations that transform everyday consumer experiences. Aligned with its commitment to creating consumer-inspired innovations, the new Philips Dual Basket Air Fryer – 3000 Series emerges as the ultimate cooking companion with two baskets of different sizes, designed to help cook a full family meal. This latest innovation underscores the brands commitment to making healthy cooking accessible and convenient. Featuring Philips’ patented starfish design, rapid air technology, and new advanced features, the new air fryer ensures perfectly cooked, flavorful dishes every time. This empowers consumers to embrace a healthier lifestyle without compromising on taste or convenience.
In today’s fast-paced world, where healthy eating is a priority for individuals and families alike, the new air fryer stands out with its ability to prepare nutritious and flavorful meals swiftly. Its innovative design allows users to cook larger quantities of food in one session, catering perfectly to busy households. With the launch of the Dual Basket Air Fryer – 3000 Series, Philips reaffirms its position at the forefront of enhancing everyday life through intuitive, state-of-the-art products.
Commenting on the launch, Pooja Baid, Chief Marketing Officer of Versuni India, said, “In 2010, when we introduced air fryers in India, we recognized the burgeoning interest in healthier eating habits. Over the past 14 years, we’ve witnessed a significant shift toward adopting healthier lifestyles, particularly after 2020. Amidst this trend, convenience remains pivotal in today’s fast-paced digital landscape. Understanding these consumer needs and pain points, we’ve developed a single product solution that addresses diverse requirements.
Whether it’s cooking larger portions or preparing multiple dishes simultaneously, our latest Dual Basket Air Fryer is designed to enhance everyday convenience and comfort for consumers. At Versuni, our commitment to understanding and meeting evolving consumer needs is unwavering. Our newest innovation stands as a testament to this dedication, reflecting our ongoing commitment to enriching the lives of our consumers and helping them turn houses into homes.”
The Philips Dual Basket Air Fryer – 3000 Series is designed to elevate your cooking experience with a range of user-friendly features. It boasts two asymmetrical baskets with a total capacity of 9 liters, allowing you to cook larger portions or two different dishes simultaneously, whether vegetarian and non-vegetarian options or sweet and savory treats. The asymmetrical design helps you better proportion your ingredients, with the large basket perfect for mains, fries, and your favorite dishes, while the smaller basket is ideal for sides, veggies, and snacks.
The Synchronized Cooking Option automatically syncs the cooking time in both baskets, so even if your ingredients require different cooking times, they will finish simultaneously. This feature, along with the TIME function, ensures all ingredients are perfectly cooked together, making the cooking process convenient and hassle-free. Equipped with Philips RapidAir Plus Technology and a patented starfish design, this air fryer ensures excellent air circulation, meaning the food is perfectly cooked every time, without the risk of undercooking or overcooking. With 8 preset settings, consumers can easily prepare a variety of dishes such as French fries, frozen snacks, chicken, veggies, fish, and even cakes – all with just one appliance.
What sets this air fryer apart is its dual basket design, a unique feature in the market. It also connects to the HomeID app, offering access to a range of recipes tailored for quick meals under 30 minutes. Consumers can now enjoy cooking with ultimate ease and convenience, making healthy and delicious meals effortlessly.