2nd April 2025: Dyson India announces the opening of its first Dyson Store in Kolkata, West Bengal. This launch marks not only Dyson’s debut store in the city but also the first store in the state of West Bengal and the entirety of East India. The new Kolkata store is Dyson’s 25th store in India, reinforcing the company’s commitment to bringing problem-solving technologies closer to consumers across the country while expanding its retail footprint.
Located in South City Mall, one of Kolkata’s premier shopping destinations, the new store is designed to provide an immersive and interactive experience that offers the ultimate “try before you buy” experience. Showcasing the complete portfolio of technologies—including floor care, environmental care, hair care, audio and lighting—the Dyson Store allows consumers to engage with the products in real-time, offering personalized demonstrations and tailored guidance to help them find the perfect Dyson solution for their needs.
The store features interactive zones designed to demonstrate the intelligence and effectiveness of Dyson technologies in everyday scenarios. Customers can witness the capabilities of Dyson vacuums on various floor types and debris—including cereal, confetti and dust—replicating real-life cleaning conditions. Live demonstrations of Dyson air purifiers provide real-time indoor air quality data and insights on pollution events, while styling stations allow customers to experience the latest Dyson beauty technologies, such as the Dyson Airstrait™, the Dyson Supersonic™ hair dryer and Dyson Airwrap™ multi-styler. For audiophiles, the store also includes a dedicated audio zone where customers can experience Dyson’s high-fidelity, audio-only headphones: the Dyson OnTrac™ headphones.
Ankit Jain, Managing Director, Dyson India said: “As part of our ongoing commitment to making Dyson technologies more accessible, we are delighted to open our first store in Kolkata. This marks a significant milestone for Dyson in India as we continue to strengthen our footprint in key cities and regions. We invite everyone to visit our newly opened Dyson Store and connect with our experts, who are trained by Dyson engineers to provide personalised guidance. At Dyson, we believe in empowering consumers to choose the right solutions for their unique needs and this store is designed to deliver on these expectations.”