Kochi, July 7 : Bisleri International Pvt. Ltd., through its flagship sustainability initiative Bottles for Change , has signed a Letter of Associationwith the Indian Coast Guard to advance plastic waste management and promote environmental sustainability across coastal regions. This is also in line with ICG mission of Plastic Free Oceans.
Through this collaboration, Bottles for Change will work closely with the Indian Coast Guard to strengthen plastic waste management systems by promoting responsible collection, segregation, and recycling of post-consumer plastic. The partnership also aims to drive awareness, encourage behavioural change, and foster sustainable practices to prevent plastic waste from entering coastal and marine ecosystems.
Commenting on the association, Dr. Angelo George, CEO, Bisleri International, said:
"It is an honour for Bisleri to collaborate with the Indian Coast Guard in advancing environmental sustainability. Through the Bottles for Change initiative, we are committed to supporting efforts to protect our coastlines and marine ecosystems. This partnership reflects our shared vision of responsible waste management and a cleaner, greener future for the nation."
Deputy Inspector General Ashish Mehrotra of the Indian Coast Guard also appreciated the initiative which will promote greater awareness, strengthen waste management practices, and ensure the preservation of our coastal ecosystems for future generations.
The Indian Coast Guard, entrusted with safeguarding India’s vast coastline, plays a crucial role in protecting marine environments. This collaboration will further enhance efforts to address the growing challenge of plastic pollution in coastal areas and oceans while promoting efficient waste management practices.
As part of Bisleri’s Greener Promise, the Bottles for Change program continues to expand its impact by building strong partnerships with government institutions and community stakeholders. The association with the Indian Coast Guard marks a significant step in extending the program’s reach to coastal and marine ecosystems, reinforcing Bisleri’s commitment to environmental stewardship and sustainable development.