New Delhi, 24 March, 2025: With the TATA IPL 2025 season less than 24 hours away, JioStar today announced the return of its popular predict-and-win fan engagement contest Jeeto Dhan Dhana Dhan (JDDD) and My11Circle as the title sponsor for the second consecutive season. Jeeto Dhan Dhana Dhan is a Free-To-Play contest on JioHotstar, where viewers can participate and win prizes, brand coupons while watching TATA IPL live with real-time prediction based and trivia questions, making the viewing experience more exciting and rewarding.
JioStar will give away exciting SUVs to viewers playing Jeeto Dhan Dhana Dhan during the opening weekend and the Final of TATA IPL 2025. Viewers can hold the phone in portrait mode while watching the game and go to the dedicated ‘Jeeto’ tab on the app where the question appears before every over along with four options. Every single match of the 18th season will see 100 prizes given away including Smart TVs, refrigerators, washing machines, microwave ovens among others to viewers who give the most correct answers.
With an intent to make Jeeto Dhan Dhana Dhan a second-screen engagement experience, this season viewers on Star Sports will seamlessly experience unprecedented levels of engagement during live matches through a QR code or URL jeeto.jiohotstar.com.
“The excitement and joy among our winners has been overwhelming. Seeing people across India win life-changing prizes — whether it’s a brand-new TV, a bike, or a car — is what makes Jeeto Dhan Dhana Dhan truly special. This is about more than just prizes; it’s about reinventing the live sports experience for fans across anywhere in the country. We want to ensure that everyone—regardless of their level of cricket knowledge, the platform they watch on — feels part of the excitement,” said JioStar – Sports Spokesperson.
This marks a pivotal shift in how India consumes sports on Linear TV as Jeeto Dhan Dhana Dhan turns it into an active, lean-in experience. By building a bridge between Linear TV and Digital, this initiative is setting a new benchmark in sports engagement, making TATA IPL not just a spectacle but an immersive, interactive event.
Winners of Jeeto Dhan Dhana Dhan across last two seasons of TATA IPL have come from lengths and breadths of the country which is also a reflection of how deep and wide TATA IPL has percolated.
With impressive and growing participation year on year, Jeeto Dhan Dhana Dhan now has three times bigger prize pool than the last season. The last season of TATA IPL saw 269 Jeeto Dhan Dhana Dhan winners, while the recently-concluded ICC Men’s Champions Trophy 2025 had 16 winners taking away gold vouchers of INR 1 lakh and a grand SUV from playing the contest. Whether it is a casual viewer or a dedicated cricket fan, the excitement of winning is now more accessible and rewarding than ever before.