Mumbai, 24th March, 2025: Lava International Limited, enthusiastically concludes the Holi edition of brand campaign #MyBharatWithLAVA. The six-day campaign, held from March 12 to March 18, 2025, celebrated India’s vibrant cultural traditions, encapsulating the vivacity and spirit of Holi.
Engaging with 500k+ social natives, the campaign garnered 35K engagements and 470K views across social media platforms, striking a deep emotional chord with audiences. By going beyond colours, #MyBharatWithLAVA paid tribute to the diverse ways Holi is celebrated across the country, capturing the unique stories, rituals, music, and flavours that make each region’s festivities special.
One Country. One Festival. Many Colors.
The campaign brought together six regional influencers who highlighted hyperlocal traditions, from the spiritual intensity of Varanasi Holi and the symbolic Lathmaar Holi of Mathura-Vrindavan, to the ethereal Pushkar celebrations, the cozy charm of Sangla in Himachal, the colourful nostalgia of Rolls Royce Holi in Kolkata, and the ceremonial Holika Dahan in Jaipur.
The campaign, which took over social media during the festive week, sparked a wave of cultural pride and regional storytelling, reaching over 513K digital natives. The campaign also garnered 470K video views and saw active user participation in the hook step challenge.
The campaign’s centrepiece was a high-energy music video featuring all influencers, seamlessly blending regional Holi celebrations into a unified narrative. Conceptualized and executed by Social Panga, the video was set to an exclusive Holi anthem that sparked a nationwide trend with its catchy hook step. Released ahead of Holi, the song and dance challenge encouraged audiences to share their #MyBharatWithLava moments, driving massive engagement as people across India grooved to the beat and showcased their local traditions.
Reflecting on the campaign, Mr. Puravansh Maitreya, Head of Marketing, Lava International Limited, said, “With the Holi edition of #MyBharatWithLAVA, we wanted to showcase the many hues of India’s culture, rooted in local tradition but resonating with national pride. The response we received was heartening. Each story, each celebration, each video revealed the emotional depth and cultural richness of Holi across India. It was a celebration not just of colour, but of connection.”
Adding to this, Mr. Gaurav Arora, Co-founder of Social Panga, the creative agency behind the campaign, shared, “The idea behind #MyBharatWithLava was to create a campaign that felt as real and vibrant as India itself. The engagement we saw is proof that when a brand tells genuine stories, it creates connections that go beyond just a campaign—it builds a community.”
Popular digital creators including Udit, Lavish, Bipradev, Yashvi, Karan, and Shivani were at the forefront of the campaign, each producing immersive video content that blended storytelling with authentic regional expressions of Holi. Creators also hosted Lava smartphone giveaways, creating additional buzz and drawing audience participation.
The #MyBharatWithLAVA Holi Edition served as a powerful continuation of Lava’s mission to celebrate India’s unity in diversity—this time, through the lens of Holi. By documenting local flavours, rituals, and voices, the campaign added meaningful colour to the brand’s ongoing narrative of cultural pride and digital storytelling. The campaign wasn’t just another Holi campaign—it was a vibrant celebration of India’s cultural mosaic.