Mumbai, August 28, 2024: Livpure, one of India’s leading and trusted customer durable brands, announced that it has obtained an investment of INR 208 cr funding from M&G Investments through its Catalyst investment strategy and around INR 25 cr from Ncubate Capital Partners.
This funding round marks a significant milestone for Livpure as it embarks on its next phase of growth and expansion. The capital infusion will fuel Livpure’s plans to accelerate category expansion, product development through R&D and innovation, diversify its offerings, enhance its market presence and cater to evolving consumer needs in the home category.
M&G’s Catalyst strategy invests in innovative solutions to some of the world’s biggest environmental and social challenges.
Sharing his views on the investment, Navneet Kapoor, Co-Founder & Chairman, Livpure said, “We are excited to partner with M&G’s Catalyst team to drive our next phase of growth. This investment will allow us to innovate faster, expand our product portfolio, retail presence, and make our high-quality home solutions accessible to more Indians.”
Rakesh Kaul, Managing Director, Livpure, added, “With this investment we will further enhance our focus on developing cutting-edge products that address the growing needs of Indian consumers. We are particularly keen on further enhancing our water-as-a-service offering along with eco-friendly sustainable solutions in home and kitchen offerings.”
Praveg Patil, Head of Asia Pacific – M&G Impact & Private Equity added that, “We are delighted to be investing in Livpure, an innovative leader in the water purifier industry. Core to M&G Catalyst’s mandate is the positive societal impact that our portfolio companies drive. As Livpure strives to reduce the cost of access to clean water, arguably humanity’s most fundamental and vital resource, we are well aligned. This partnership underscores our commitment to sustainable technologies, and we look forward to supporting Livpure’s vision to drive the brand to scale and achieve new milestones.”
InCred Capital acted as the exclusive advisor to Livpure on the fund raise. Ashish Ambwani, Managing Director, InCred Capital said, “This fund raise signifies a new chapter of growth and opportunity for Livpure, which through its water-as-a-service model, has been pioneering innovation in the water purification industry. We are proud to have facilitated this transformative transaction and look forward to an exciting growth story in the years ahead.”