Masoom Minawala announces her exit from Schbang MMaximise, plans to focus on her new upcoming ventures. Starting off in 2023, Masoom successfully completed a two year-long role with MMaximise. As the Co-Founder, Masoom has played a crucial role in shaping the company, building it to profitability, and establishing it as a thriving platform for talent. With this accomplishment, she has decided to move on from Schbang MMaximise and focus on her show and other entrepreneurial ventures. Schbang will be buying out Masoom’s share in Schbang MMaximise.
Speaking about the transition, Masoom shared, “Building Schbang MMaximise has been an incredibly fulfilling journey. I am proud of the impact we’ve created together and confident that Schbang will continue to take it to greater heights. As I take this next step in my entrepreneurial journey, I am entrusting the company to the capable leadership of Schbang.”
Schbang extended its deepest gratitude to Masoom for her leadership, vision, and contributions, which have been instrumental in the success of Schbang MMaximise.
Masoom has sold her stake in Schbang MMaximise to Schbang, which will consolidate the talent management subsidiary, continue to serve talents and build on the foundation that Masoom has built.
Schbang MMaximise will now be merged into Schbang Fluence – Schbang’s Influencer Management arm and the talent representation business will be called Represent by Schbang Fluence. Schbang Fluence is helmed by Divisha Iyer. With 12 years of industry experience, including 7 years at Schbang, Divisha Iyer has played a pivotal role in leading and transforming multiple departments at Schbang and setting up the influencer management practice at Schbang. Her leadership, alongside her core team that includes Sneh Chheda and Vaishnavi Thirumalai, is set to propel Schbang Fluence to new heights, driving impactful brand collaborations with strategic expertise and industry foresight.
Harshil Karia, Founder and CEO of Schbang expressed, “Masoom has been instrumental in shaping MMaximise into a thriving and profitable platform, and we deeply appreciate her contributions. I learnt a lot from Masoom during this partnership and I feel so grateful to have worked with her. As we turn this new chapter, we are confident that Fluence, under the leadership of Divisha, Sneh, and Vaishnavi, will continue to set new benchmarks in the industry. To every talent out there—we are committed to building your brand with strategic expertise and meaningful opportunities that drive real, measurable impact.”
Introducing Schbang Fluence: Invest in Influencers for Impact
Schbang Fluence connects brands with the right influencers and celebrities, crafting compelling narratives that enhance credibility, visibility, and business growth. With a precision-driven approach, it seamlessly integrates storytelling with data-backed strategies to ensure high-impact, ROI-driven partnerships. Beyond influencer marketing, it extends its expertise across meme marketing, PR & thought leadership, LinkedIn marketing, Youth & Campus Marketing and IPs & podcasts.
Additionally, Represent by Schbang Fluence, will now be its dedicated talent management division with the merger of Schbang MMaximise after the purchase of Masoom Minawala’s shares. Represent by Schbang Fluence will focus on shaping the next generation of content creators. By leveraging Schbang’s brand ecosystem, it will focus on transforming influencers, celebrities, and thought leaders into powerful personal brands, equipping them with strategic insights, business expertise, and scalable growth models.
With a focus on holistic brand-building, industry intelligence, and strategic positioning, Schbang Fluence is redefining influence in India, empowering brands and talent to lead the future.
With Schbang Fluence at the helm of influencer marketing solutions, Schbang continues to strengthen its position as a top 5 player in the influencer marketing space, delivering impactful brand collaborations and driving influence with measurable results.