National, January 2025: OPPO India today unveiled its latest campaign, ‘Live in the Moment’, featuring Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina, to spotlight the true essence of the Reno Series. The campaign highlights how Reno is not just a smartphone, but an extension of your life, encouraging you to fully engage in experiences, rather than just capturing them. The brand film features the highly-anticipated Reno13 Series, set to launch in India on January 9, 2025.
Launched across the social media platforms of OPPO India and OTT networks, the film opens with the trio in their office, wrapping up a highly intense yet successful meeting. As they step out, a boy’s ‘Live it Abhi’ t-shirt catches their eye – igniting a spontaneous journey of unforgettable moments. From a carefree road trip to beachside football and vibrant party scenes, the AI-powered camera of the Reno13 Series captures it all, bringing to life the spirit of ‘NOW’ and celebrating the beauty of living in the moment.
Commenting on the campaign, Sushant Vasishta, Head of Digital Marketing, OPPO India, said, “At OPPO India, we believe life is about enjoying every moment, big or small. Through the ‘Live in The Moment’ campaign, we celebrate the vibrant spirit of today’s youth who embrace every moment with passion, energy, and authenticity – perfectly embodied by Siddhant, Ishaan, and Vedang. The film also features our upcoming Reno13 Series, which brings flagship-level AI technology to elevate camera experience and performance, empowering users to immerse in their moments and effortlessly capture lasting memories.”
The Reno13 Series brings OPPO’s advanced AI features in imaging and productivity, delivering comprehensive AI capabilities within its price range. The Reno13 Series packs a full stack of OPPO’s AI Imaging advancements such as AI Livephoto, AI Clarity Enhancer, AI Unblur, AI Reflection Remover and AI Eraser 2.0 that bring professional photo-editing into the hands of everyday users.
Siddhant Chaturvedi added, “A smartphone isn’t just a tool; it’s a partner that empowers us to live boldly and capture life in all its vibrancy. The Reno Series stands out by enabling us to experience the world as it is—unfiltered and dynamic—while seamlessly enhancing our productivity and creativity. It’s a reminder that technology, when done right, doesn’t just keep up with our lives; it enriches them.”
Sharing his experience, Ishaan Khatter said, “We often get so focused on planning for the future that we forget to appreciate the present. Through OPPO India’s ‘Live in the Moment’ campaign, I am reminded of the value of embracing life’s real, authentic experiences and living in the now. We put the upcoming Reno13 Series to test during the shoot and the pictures speak about the remarkable capabilities of the phone.”
Vedang Raina commented, “Today’s young generation seeks technology that enhances their experiences, not interrupts them. We are all looking for gadgets that seamlessly fit into our lives, making everything smoother and more enjoyable. The Reno13 Series, with its AI-powered features, aims to elevate every moment.”
With nearly 100 million devices sold globally, the Reno Series has become a daily companion for users across 60 countries. The series has consistently set itself apart by delivering flagship-level photography capabilities in its price segment. The Reno Series combines the OPPO AI-powered photography and productivity features, an advanced camera system, and long-lasting performance to enhance your everyday experience.