PUMA’s Palermo Pop-Up Revives 60s Heritage at Sneaker Festival

National, February 5, 2025: Where sneaker culture meets vintage beats, sports brand PUMA India turned up the retro vibe at the Indian Sneaker Festival ongoing at the Backyard Sports Ground, Gurugram. Bringing back the magic of 60s music and classic terrace style, the brand spotlighted its iconic Palermo sneaker with a pop-up that felt straight out of a golden-era record store.

PUMA has pulled out all stops to give sneakerheads an immersive experience like never before. Picture terrace culture drenched in retro beats, vintage cool with a bold and modern edge.

Inspired by the original soundtrack created for the Palermo digital Film released in 2024 featuring Ibrahim Ali Khan Pataudi and Ayesha Kanga among others, the pop-up reimagines the vibe of 60s music record store but with a PUMA spin. Imagine a walk through rows of vinyl records, CD showcases, a record-style sneaker display, and a listening station pumping curated tracks, this aesthetic, Instagrammable pop-up is the ultimate celebration of the power of music—a timeless classic—much like the Palermo sneaker itself.

PUMA chose the 4th edition of the Indian Sneaker Festival to offer a fun, multi-sensorial experience for sneakerheads to get a first-hand feel and vibe of the iconic Palermo sneaker. In addition, the pop-up features a customisation station where shoppers can accessorise their new Palermos with charms and create a memorable PUMA experience.

The Palermo sneaker, with its signature mix of bold colourways and undeniable retro charm, is perfect for those who love to blend vintage style with new-age spirit. It is all about fun, friendships, and that effortlessly cool 60s energy. The Palermo comes in a range of vibrant colourways, from bold and electric to classic and understated, offering something for every style. Each shade is a nod to retro charm, reimagined for the modern-day sneaker lover.

What’s Happening at the Pop-Up?

•  Shop the Goods: Exclusive Palermo sneakers and premium Prime Select apparel are up for grabs.
•  Customisation Station: Bought some PUMA heat? Make it yours with a customisation set-up only for pop-up shoppers.
•  500 Giveaways: Join the buzz for a chance to win from our 500-product giveaways, inspired by the retro record store vibe.
•  Special Appearance: Actor and trendsetter Ayesha Kanga is set to make an appearance at the PUMA Palermo pop-up on February 1st, bringing her unique flair to the mix.