New Delhi, September 11, 2024: Sparx, the most trusted footwear brand among Indian youth, expands its international footprint with a retail partnership in Morocco, a country in North Africa. This marks a significant milestone for the brand as it further expands beyond Indian borders, taking its innovative designs, unparalleled comfort, and youthful spirit to new international markets.
The stores showcase an extensive range of products, from trendy sports shoes to versatile closed and open footwear. Positioned strategically in key locales across five cities in Morocco, Sparx is swiftly strengthening its presence in the region, offering an exhilarating choice of footwear for consumers.
The brand aims to broaden its presence by rapidly expanding in physical stores, in addition to extending its reach on e-commerce platforms. By streamlining logistics and optimizing production processes, Sparx ensures that its products are readily available for customers in-store and online, further enhancing the overall shopping experience.
Mr. Ritesh Dua, Executive Director, Relaxo Footwears Ltd. said “The collaboration with Olympe, a Multi-Brand Outlet in Morocco marks a significant milestone in our global growth strategy, reflecting the increasing stakes and expectations of our consumers. Through Relaxo’s strategic efforts and Sparx’s unwavering commitment to comfort, quality, and style, we are set to redefine customer experiences in Morocco and beyond. This expansion exemplifies Relaxo’s dedication to forging strong partnerships and extending its reach to new customers around the world. Moving forward, we aim to sustain our international growth by broadening our presence in the global market over the next couple of years.”