Delhi, 23rd Oct 2024 – Timex, the iconic American watchmaker, unveils a fresh extension of its ‘Waste More Time’ campaign with brand ambassador Ananya Panday. In a fast-paced world where every second is accounted for, Timex encourages us to embrace the joy of slowing down, reminding us that time spent finding the freedom to be yourself is time well spent.
In this new campaign, Ananya Panday shines as she showcases the latest Fall/Winter collection from Timex. Whether she’s playing games, jamming to her favorite tunes, or savoring moments on the beach, Ananya effortlessly embodies the spirit of “Waste More Time.” With a focus on enjoying life’s spontaneous and joyful moments, Timex continues its 170-year tradition of crafting beautiful watches meant to be worn and loved for a lifetime.
The collection features standout pieces like the trendsetting Q Timex and the limited-edition Timex Fria Peekaboo, representing individuality and effortless style. Reinventing classic wristwear with playful sophistication, the collection encourages a focus on appreciating beauty in the details and finding joy in every moment.
“At Timex, our focus has always been on creating timepieces that resonate with today’s consumers, who value quality, craftsmanship, and timeless style,” says Deepak Chhabra, Managing Director of Timex India. “I’m thrilled to introduce the Timex Fria Peekaboo Collection, our latest innovation—an accessory that truly stands out, along with the Q Timex watches from our celebrated premium franchise. We continue to extend the theme of ‘Waste More Time’ and encourage everyone to embrace the slow. Your Timex doesn’t just tell time; it tells your story and reminds you to make time yours.”
In a series of stunning visuals, Ananya captures the perfect balance between chic and modern minimalism, setting a new standard for high fashion wristwear.
The bold and confident Q Timex watches draw inspiration from the late 1970s and early 1980s, carrying forward the ethos that led Timex to create precise, affordable watches with statement-making designs. The latest Rainbow Q Timex is a vibrant take on the archival Q Timex, featuring bright rainbow accents on a sleek black background. With its distinct rotating top ring, battery hatch, and vibrant design, this watch stands out as a modern take on a classic, offering both style and substance.
Meanwhile, the Timex Fria Peekaboo Limited Collection boasts a minimalist bangle silhouette with a cutout design that offers a modern twist on classic elegance. With its sleek stainless-steel body, luminescent metallic finish, and bold detailing, it makes the perfect statement piece for everyday wear or evening occasions.