Trendsetter Brand Opens Its Inaugural Retail Store in Lucknow, Redefining Fashion in the City

Lucknow, November 15, 2024: Big Hello, a specialty fashion brand for plus-sized people, has today announced the inauguration of its first retail experience store in Phoenix United Mall, Lucknow, offering stylish and high-quality fashion clothings and accessories for the city’s plus-sized men and women.

The opening of the first Lucknow store also marks the brand’s expansion in North India. Big Hello has 20 retail stores in Bangalore, Hyderabad, Chennai, Vijayawada, and Guntur.

Designed as ‘Experience Stores’, all Big Hello stores feature lively and vibrant interiors with trademark dancing mannequins and excellent and engaging customer service, representing the lively and happy spirit of the brand. Big Hello is the first brand in India to provide a dedicated lounge for its customers to sit and shop comfortably, enhancing their retail shopping experience.

The brand also runs an e-commerce store and plans to open more stores in Hyderabad soon. Big Hello is owned by Absolute Brands and Retail Private Limited (ABRPL), a fast-growing fashion retailing company founded by Vishnu Prasad.

Modita Tripathi, Brand Head at Absolute Brands says, “We are excited to choose Lucknow as the first city for our brand expansion in North India, and introduce Big Hello’s innovative and inclusive collection of clothing and accessories to the city’s vibrant and fashion-savvy community. Our store provides a convenient destination for locals to explore our meticulously crafted, on-trend pieces that empower them to express their unique style and confidently make bold fashion choices.”

Big Hello offers Western and Indian ethnic wear for men and women with perfect and highly technical fits and finishes for every body type, occasion, mood, and moment. The range

includes shirts and t-shirts, trousers, jeans, chinos, shorts, blazers, kurtas, ethnic bottom-

wear, and bandh galas. The brand also offers a wide range of accessories including belts,

tummy tucker, scarves, ties, pocket squares, and suspenders.

The specialty fashion brand aims to open 50 new stores this financial year as part of a dedicated national retail expansion strategy. Mr. Prasad, Founder and CEO of Absolute Brands & Retail said, “We are establishing Big Hello to be the go-to destination for plus-size fashion across India. The brand offers stylish, high-quality garments that are exquisitely crafted to fit the unique curves and contours of plus-sized bodies.”

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