1st April 2025, India – Vijay Sales, India’s leading electronics retail chain, today announced a strategic partnership with renowned South Indian actor Vijay Deverakonda, marking a significant milestone in the company’s expansion strategy across the South Indian market. This collaboration represents a groundbreaking alliance that promises mutual growth and unprecedented market penetration for both the brand and the actor.
The partnership helps in expanding its footprint in South Indian markets, leveraging Vijay Deverakonda’s immense popularity and strong connect with young consumers across Telugu-speaking states and beyond. With a massive fan following and a reputation for trendsetting, Deverakonda brings not just star power but a genuine resonance with the tech-savvy younger demographic that forms the core of Vijay Sales’ target market.
“This collaboration is more than just a brand endorsement; it’s a strategic vision to bridge the gap between cutting-edge technology and aspirational lifestyle,” said Nilesh Gupta, Director of Vijay Sales. “Vijay Deverakonda represents the perfect confluence of youth, innovation, and authentic connectivity. Our partnership is designed to create a unique ecosystem where technology meets lifestyle, where every consumer feels empowered to choose the best electronic products that complement their dynamic lives. This partnership is about creating a narrative that goes beyond transactions and builds a lasting connection with our customers.”
For Vijay Deverakonda, the partnership offers an opportunity to extend his brand beyond cinema into the realm of technology and retail.
Known for his innovative approach in the film industry, the actor sees this collaboration as a natural extension of his personal brand of innovation and consumer-centric thinking. The association allows him to connect with millions of consumers directly, offering insights and recommendations that go beyond traditional celebrity endorsements.
The collaboration will encompass a 360-degree marketing approach, including digital campaigns, in-store experiences, exclusive product lines, and targeted marketing initiatives that highlight Vijay Sales’ extensive range of electronic products. From smartphones and laptops to home appliances, the campaign will showcase how technology can be both accessible and aspirational.
Vijay Sales plans to leverage Deverakonda’s massive social media following, which spans millions of followers across platforms, to create innovative digital narratives that showcase the brand’s product range and technological innovations. The actor will be actively involved in product launches, digital campaigns, and special customer engagement programs.
For Vijay Deverakonda, the collaboration represents an exciting opportunity to engage with consumers beyond the film industry. “Technology is the great equalizer,” the actor stated, “and through this partnership with Vijay Sales, I’m excited to help bring the best technological solutions to consumers across South India.”