National, 14.08.24: As India prepares to celebrate its 78th Independence Day, Simply Fresh, the flagship brand of BN Group, the largest edible oil manufacturer in India, launched a powerful new brand film in tribute to the spirit of Indians driving the nation’s progress. Titled “Azadi Ek Zimmedaari Hai,” the film compellingly showcases stories that reflect values such as responsibility, mutual respect, and unity while exploring the true essence of freedom in a rapidly evolving India.
Kiran Giradkar, Group Chief Marketing Officer, BN Group, stated, “Our brand, Simply Fresh, is constantly supporting fresh ideas that drive progress and help to build a stronger nation. It’s a common sight that, in our pursuit of enjoying our own freedom, we often infringe upon the basic rights of others. This campaign is a stark reminder that with freedom comes responsibility. We hope these simple corrections have the potential to turn visions into reality, creating a brighter future for all.”
The campaign, which has been rolled out across multiple platforms, including Instagram, Facebook, LinkedIn, YouTube and X, aims to drive the message that, in our pursuit of personal freedom, we must not violate the basic rights of those around us. The central theme encourages every citizen to recognise that freedom is best celebrated when it is shared and respected by all.
Simply Fresh invites everyone to join the movement by sharing the campaign, using the hashtag #HappyZimmedaariDay, and reflecting on how they can contribute to a more responsible and united nation.